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Zoomark’s second Industry Insights event, held in Milan on September 30, brought pet-industry professionals together to discuss market data, supply-chain pressures, European regulations and retail strategy. Speakers cited growth in pet food and pet care value, while urging businesses to improve efficiency, product differentiation and cooperation. The supplied report does not give a year for the event or identify a follow-up date.
Zoomark’s second Industry Insights event brought Italian pet-industry companies and professionals together in Milan on September 30 to discuss market growth, supply pressures, European regulations and commercial strategy. Speakers cited value growth in pet food and pet care, while arguing that businesses will need to adapt to changing costs, rules and customer expectations to remain competitive.
The event was organized by Zoomark in collaboration with Italian trade magazine PetB2B and hosted at PwC’s headquarters in Milan’s Libeskind Tower. It followed an earlier Industry Insights meeting in April, which Zoomark Exhibition Manager Pascale Sonvico said focused on e-commerce. The September gathering combined market analysis with discussions of regulation, packaging, production challenges and retail performance.
Paolo Garro of Circana presented figures showing value growth of 3.8% for pet food and 5% for pet care. The report linked that growth to premiumization and demand for functional products. It does not specify the measurement period or comparison baseline for the percentages, so they should not be read as a forecast or as figures for a stated year.
Discussions also covered supply-chain pressures associated with international events over the previous five years and the growing effects of climate change on production and raw-material sourcing. Speakers reviewed the European Packaging and Packaging Waste Regulation, or PPWR, and the General Product Safety Regulation, or GPSR. Alberto Palaveri of Assografici argued that packaging is an important channel for product information, while Paola Cane of Mia Solutions discussed manufacturers’, importers’ and distributors’ responsibilities for product safety. Riccardo Chechi of QBerg presented a mystery-shopping survey of 50 independent pet shops and specialist-chain outlets; staff received an average score of 7 out of 10 in the assessment.
Pressure to Adapt Across the Pet Sector
The event’s discussions point to a sector facing a combination of commercial opportunity and operating pressure. The reported growth in pet food and care value offers a positive market signal, but speakers also described exposure to supply disruptions, raw-material availability and climate impacts. Those pressures can affect sourcing, production planning and product prices.
Rules on packaging and product safety have practical consequences for businesses that design, manufacture, import or sell pet products. Compliance can involve changes to packaging, product information and recall procedures. Cane’s account of GPSR responsibilities also stressed that safety considerations extend beyond the purchaser to people who may handle an accessory, as well as the animal using it.
PwC Strategy Italia’s Alberto Vigada urged manufacturers to focus on industrial efficiency and higher-value segments, including super-premium, functional and veterinary-diet products. He also pointed to market selection, overseas opportunities, retailer partnerships, private-label work and direct online sales. Those are recommendations presented at the event, not evidence that particular strategies have already produced results.
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From E-Commerce to Wider Industry Pressures
Zoomark describes Industry Insights as a way to maintain dialogue among companies and professionals between its larger industry events. Sonvico said the format is intended to connect businesses and provide space to discuss issues affecting the market. The April event dealt with e-commerce; the September session broadened the agenda to include regulation, supply chains, packaging and retail service.
The report places the gathering within Zoomark’s efforts to connect the pet sector with organizations from other industries. PwC Strategy Italia hosted the meeting, while contributors came from market research, packaging, pet food, consulting and retail research. That mix reflects the event’s focus on business operations as well as products and consumer demand.
The reported retail survey covered 50 outlets, including independent stores and specialist chains, and was conducted through mystery shoppers. The average 7-out-of-10 score indicates the survey’s overall result as described by QBerg; the source does not provide the scoring method, sample breakdown or a comparison with earlier surveys.
““Collaborate now to build the business.””
— Alberto Palaveri, Assografici vice-president
Missing Dates and Survey Detail
The supplied report gives September 30 as the date of the second Industry Insights event but does not state its year. It also does not specify the time period or comparison baseline behind Circana’s 3.8% and 5% value-growth figures. The reported percentages therefore cannot be compared directly with a particular year, prior period or forecast from the information provided.
Further detail is also absent on the methods and findings of the QBerg mystery-shopping survey. The report gives the sample size and average score but not the outlet breakdown, individual assessment criteria or scores by retail format. It does not quantify the impact of supply and climate pressures, or set out specific implementation steps for individual companies under the regulations.
Businesses Face Practical Follow-Up
The report does not announce a date for another Industry Insights event or identify a formal industry action plan. The next steps described are operational: pet businesses will need to monitor relevant regulatory requirements, review product-safety and packaging practices, and assess how supply and production risks affect their operations.
Vigada’s recommendations point to areas companies may evaluate, including plant efficiency, product positioning, market selection, retailer partnerships and online sales. The event report does not say which participants have adopted those proposals. Further market data and regulatory guidance would be needed to judge how the issues raised will affect individual businesses and the wider Italian pet sector.
Key Questions
What was Zoomark Days’ September event?
It was the second Industry Insights event organized by Zoomark with PetB2B. Held in Milan on September 30, it brought pet-industry professionals together to discuss market conditions, regulation and business strategy.
What market growth figures were presented?
Circana’s Paolo Garro reported value growth of 3.8% for pet food and 5% for pet care, which the report associated with premiumization and functional products. The source does not state the measurement period or comparison baseline.
Which European regulations were discussed?
Speakers discussed the Packaging and Packaging Waste Regulation (PPWR) and the General Product Safety Regulation (GPSR). The report notes phased PPWR implementation extending to 2040 and describes GPSR responsibilities for businesses involved in pet accessories.
What did the retail mystery-shopping survey find?
QBerg’s survey assessed staff service at 50 independent pet shops and specialist-chain outlets. The report says the average final score was 7 out of 10, but does not provide the scoring criteria or results by store type.
Has Zoomark announced another Industry Insights event?
The supplied report does not give a date or announcement for a future event. It describes the September meeting as part of Zoomark’s Industry Insights series.
Source: rss
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