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Standard Process announced that Spirited Paw, its companion-animal supplement brand, is now available through Chewy. The launch adds a major online sales channel for the brand’s dog and cat products; pricing, specific product listings and sales figures were not included in the announcement.
Standard Process announced that its Spirited Paw supplements for dogs and cats are now available at Chewy, adding the online pet retailer as a sales channel for the brand. The company said the launch is intended to make its whole food-based companion-animal products more accessible to pet owners nationwide.
According to the company announcement published by PETS+ Magazine, Spirited Paw products can now be shopped at Chewy.com. Standard Process described the move as a milestone in the brand’s growth and said it would put the products before customers who already use Chewy for pet supplies. The announcement did not identify which products are listed, provide prices, or say whether availability differs by location.
Spirited Paw is Standard Process’ companion-animal supplement brand. The company says its products are based on a whole food nutrition approach and are developed for dogs and cats. The announcement describes a farm-to-formula process that includes growing some ingredients on Standard Process’ certified organic farm and product development by an in-house team.
Standard Process Vice President of Business Strategy Simone DuBois said the Chewy launch offers the company a way to reach more pet owners through a retailer where they already shop. The company’s announcement did not provide sales projections, customer numbers, or other measures of the launch’s expected commercial impact.
Chewy Adds a New Pet Supplement Brand
The listing gives Spirited Paw access to Chewy’s online customer base, broadening the ways pet owners can find and purchase the products. For shoppers, the practical development is an additional retail option rather than a change to the products themselves, based on the information released.
For Standard Process, the deal is a distribution expansion as it seeks to grow a brand previously described through its own channels. The company presents the move as supporting wider access to its whole food-based supplements. It has not disclosed whether Chewy will carry the full range or whether the products will be promoted through additional services or programs.
Pet supplements are health-related products, so availability should not be taken as evidence that a product is suitable for every animal or that it treats a medical condition. Owners considering supplements for a pet with a health concern, or one taking medication, should consult a veterinarian about whether a specific product is appropriate.
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Standard Process’ Whole Food Approach
Standard Process says it was founded in 1929 by Dr. Royal Lee and has focused on whole food nutrition. The company reports that its farm covers more than 850 acres and that it grows up to 75% of the raw plant material used in its supplements there. Those figures are company-provided background, not measurements independently established in the announcement.
Spirited Paw extends that approach to companion animals. Standard Process describes its production model as farm-to-formula, involving ingredients grown on its certified organic farm and work by its internal whole food science team. The Chewy availability announcement does not detail manufacturing standards for individual products or provide product-specific evidence about health outcomes.
The announcement frames the Chewy launch as part of the brand’s continued growth, but it does not list previous retailers, give a timeline of expansion, or explain whether other distribution changes are planned. The immediate confirmed development is that Spirited Paw products are now offered through Chewy’s website.
“This gives us an exciting opportunity to meet more pet owners where they already shop and make whole food nutrition more accessible.”
— Simone DuBois, vice president of business strategy at Standard Process
Product Listings and Launch Details
The announcement does not specify the launch date, the number or names of Spirited Paw products available on Chewy, their prices, or whether the selection is complete. It also provides no sales forecasts or figures showing how many customers the retailer could reach through the listing.
Standard Process describes the supplements’ whole food approach and production model, but the announcement does not present clinical findings or product-specific evidence supporting health claims. It remains unclear whether Chewy or Standard Process will release further information about the assortment, availability, or performance of the launch.
Availability Through Chewy
Customers can check Chewy.com for the Spirited Paw products currently listed, as the company says the products are available to shop there. Standard Process directs consumers seeking more information about the brand to SpiritedPaw.com.
No further launch dates, product releases, or retailer plans were announced in the source report. Any expansion of the Chewy assortment, additional distribution arrangements, or updates about sales would need to be confirmed by Standard Process or Chewy.
Key Questions
What happened with Spirited Paw?
Standard Process announced that Spirited Paw supplements for dogs and cats are now available through Chewy.com.
Who makes Spirited Paw?
Spirited Paw is Standard Process’ companion-animal supplement brand. Standard Process says it applies its whole food nutrition approach to products for dogs and cats.
Which Spirited Paw products are available at Chewy?
The announcement does not name individual products or say whether the full range is listed. Check Chewy.com for the current assortment and availability.
Are the supplements appropriate for every pet?
The announcement does not establish that any product is suitable for every animal or treats a specific condition. Ask a veterinarian before adding a supplement, particularly if a pet has a health issue or takes medication.
Source: petsplusmag.com
